Autoline is not your ordinary preowned car dealership. Family owned and operated for over a decade, the company was founded on a seemingly daunting philosophy; reinvent the process of car shopping. Their honest, low pressure, and laid back approach has in turn catapulted them in to the top 50 independent car dealers in the country (4 years in a row, out of 37,000 dealers).
Autoline’s founder Ryan Corey hired DLMG to create a new commercial. Located on Mayport Road in Atlantic Beach the dealership attracts a younger demographic, mostly clientele from the beach that knows them from their sponsorship of action sports events. Ryan’s goal for the new 30 second spot was to compete with the larger local dealers, and draw in a new demographic. The spot would need to highlight their huge selection of low mileage, newer model cars, trucks and SUVs as well show the car buying experience in a new a way; as a family affair. The commercial we created has aired thousands of times leading to their best month of sales in company history. From a custom music bed we had recorded by Katie Grace Helow to flying a drone and submerging a 12 foot jib in the marsh we had a blast creating this commercial.