Universal Aggregate Solutions (formerly Colored Aggregate Systems) is a global manufacturer of specialized quality aggregates that provides the foundation for nearly every construction-based industry. UAS came to us looking to create and launch a modern brand that reflected their focus on quality, control of raw material sourcing, and refined company mission.
As Colored Aggregate Systems (UAS predecessor) grew and evolved in the aggregates industry, they recognized the opportunity for market and product expansion. Their name was limiting, so they commissioned Drawing Lines to unearth a new company name, slogan, and long term marketing strategy. The company’s main goal was to become a recognized leader in specialty construction products by attracting new distributors contractors.
With an invigorated company philosophy in mind, we constructed Universal Aggregate Solutions. They literally and figuratively “Provide the Foundation for Progress.” Our team envisioned brand building opportunities, and in turn, created a digital marketing roadmap for content distribution. By collaborating with the leadership team at UAS, we created a diverse mix of resources to directly connect their new target markets.
The results for this refined industry leader continue to establish UAS in the ever-changing construction marketplace. Our content marketing mix included the creation of short documentary films, that convey the company’s mission with ties to environmental awareness and sustainability. The marketing mix also included the creation of sales and communication tools; including CMS (content management system) platform, graphic design, copywriting, social media integration, and product photography.